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Why Choose A Custom Website?
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These days, every business has a website.  You almost have to in order to be competitive in today’s market.   Make sure that your website is a touch above the rest with a custom website designed by Your-Web-Guys.
Below are a few of the reasons we suggest you look at custom websites vs. template websites for your business.

  1. Show Your Clients You Are Serious About Your Business – Whether they know it or not, your customers look at your website and use it determine how professional your business is.  A well-built, custom website can help sell your business and your products better and allow you to be taken more seriously.
  2. Stand the Test of Time – Just like your business, you want your website to last for years to come. There is nothing worse than your company growing and having to revamp your entire website because the template you choose may be out of style or not be relevant anymore.  A custom website allows you to update and grown as your business does as well.  After all, isn’t that the goal?  Plan for long term!
  3. One Size Doesn’t Fit All – A template website is just that. A template.  It’s a great jumping board for some websites, but for a business, you want a website that custom fits your specific product.  A custom website is designed around your product and business – not the other way around.
  4. Search Engine Friendly – One benefit of having a website for your business is being found online easily by customers that you might not be marketing offline to already. So, how do you get online searchers to come to your webpage?  Have a custom website that is designed to work with and pull your website closer to the top of the search list when customers are searching.  A custom website can be designed to focus on search engine optimization (SEO) so that your marketing dollars go further.

If you are searching for website that has the ability to last longer, fit your product, look professional, and pull up higher on search engines – a custom website is the way to go.  Your-Web-Guys has a team that can help you create a website that fits the needs and scope of your business!

A custom website can help boost your online presence!

End of Year Checklist: Part 2 – Your Marketing
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Make sure your website and marketing is ready for 2015

Yes check (Photo credit: Wikipedia)

I recently did a presentation at one of the networking groups I am a member of.  Instead of talking about Your-Web-Guys and all the boring geek stuff we do, I figured it would be better for everyone if I gave some helpful information instead.  After creating and printing a paper version of this information, I thought it might make for a good blog post.

As I wrote the post and added information that i couldn’t add due to the constraints of paper, I realized it aught to be more than one, so here is the second in a three part series. Here is a link, if you missed the first part, End of Year Checklist: Part 1 – Your Website.

For Your Search Engine Optimization

  • SSL Certicate
    If you have an SSL certicate, make sure it is current and that you know/will be informed when it expires. If you don’t, consider getting one.  Google has announced that they will start paying attention to secure sites.  They are not punishing sites that done have SSL certs, but they are rewarding, slightly, websites that do.  That may change in the future as security becomes more and more of an issue
  • Content
    When was the last time you added new information to your website? If it has been more than a month or if you don’t regularly do so, make a resolution for next year. Google will reward your efforts.  Google is looking for new and regularly updated content.  This is the most important part of your SEO efforts so if you spend more time on backlinks or keyword density you dont understand what search engines are looking for.
  • Back Links
    Make sure the websites linking to your site are not in “bad neighborhoods”.  There are lots of free tools online to help you do this.  Just google it and you will find helpful information and tools

For Your Social Media

  • Contact Information
    Check, don’t assume your contact information is correct. This includes your website, social media platforms, map listings, and directory listings.  You will be surprised at how many places on the net have your contact information.  Google is notorious for collecting information from websites and adding it to their maps or google+ programs without anyone knowing.  In fact, when i was writing this article I followed my own advice and did a search for the address of our old office – I had forgotten to update yelp.com of all things!
  • Links/icons on your website
    Click each social media icon/link you have on your website to ensure they are still correct.  It is very easy to change your twitter handle and many times companies will create new facebook and linked in profiles for different reasons.  Even if you haven’t changed anything on your social media outlets, it’s easy to cross this one off the list… just click the links to be sure.
  • Purge Your Fake Followers
    Fake followers are a bad thing… remove them. There are lots of resources out there which will help, just google it.
  • Google Yourself
    It is never a bad idea to google your name and your company’s name every now and then. Your prospective customers do, you should too.  A bad review or other unfortunate content may be effecting your ability to get more business.

WHAT DO YOU THINK?

Did I leave anything important out regarding your website?  Do you disagree with any of the items above.  I would love to know.  Leave a comment, we may include your opinion in future posts.

Make sure you check back tomorrow for Part 3 – Your Other Stuff