Exact matches only
Search in title
Search in content
Search in comments
Search in excerpt
Search in posts
Search in pages
Search in groups
Search in users
Search in forums
Filter by Categories
10
Blog
Blogs and Blogging
Brand
Branding
Business
business page
business website
custom
custom design
Custom Website
customized
customized web page
customized website
Funny Stuff
Google Search
Helpful Info
Marketing
Mobile Web and Smartpones
new business website
News & Updates
Online Marketing
personal website
Promotions
Pursuing Excellence
Rockefeller Habits
Search Engine Optimization
Security Alerts
Selling
SEO
Small Business Stuff
Small Business Websites
Social Networking
strategy
template
template website
Uncategorized
Video
web
web design
web designer
Website
website design
website designer
World Wide Web
Your Computer
your web guys
YWG Products & Services
It’s Blogging, not Rocket Science
contenthelp1.jpg

Many small business owners have severe writers block.  As i discuss in another post recently titled “The problem with (and solution to) Blogging for Entrepreneurs“, an effective way of getting a blog rolling is to use your own personal voice when doing so.  However, even that seems like a herculean task to someone who is wearing as many hats as most small business owners are.  Who has time to blog when you are the CEO, CFO, primary technician, head salesperson, chief janitor, cook, bottle washer, and everything in-between?

Ultimately, though, if that is what is going through your mind… you are over thinking it.  Your blog posts don’t need to be epic opuses of perfectly written text and seamlessly integrated images.  They just need to be… written.  With that in mind, lets look at the bare bones essentials of a good blog post:

Catchy title: think of the way newspapers would write headlines.  That is the title for your blog post, a headline.  Make it short, make it catchy and most of all make it concise.  Nobody wants to read a post if the title doesn’t even show up on their screen without a carriage return.

Some content: notice i said “some” not “a lot” or even “great”.   Again, it does not need to be perfect.  It just needs to be.  I read an article from a sports reporter in the star telegram today about the cowboys and he wrote “I am not hear to say…” and he gets paid to write for a living!  Don’t stress about anything except getting it written.  All else can be forgiven… except if there is too much.  The cardinal sin of most bloggers is too many words.  Keep it short.  If it needs more than a few paragraphs to get the idea out, write a second post and make it a series.

Nice picture: find a good, inexpensive (not free), image to include in your post that sums up the idea in one picture.  It should be easy to view at multiple sizes because your content could and will be viewed on all kinds of different screens.  It should also not be free because, well, there is no such thing.  You might get away with adding a pic from google images for a while, but sooner or later you will get the dreaded cease and desist letter or worse get served with lawsuit papers.  Just pay the buck it costs for a stock image that is web sized and keep on blogging.

Thats it.  Write, post, repeat and you will see lots more inbound traffic to your website.


Leave a reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>